Converting the already established ExpertVoice (formerly Experticity) online reward platform into a new iOS app. Designed for outdoor enthusiasts and experts, the app became a mobile companion, connecting users with their favorite brands and rewarding them for purchasing, using, and sharing the gear they love.
The ExpertVoice iOS app was designed to achieve key objectives that would ensure its success. One major focus was introducing a social media component, enabling users to share gear, experiences, and recommendations—something entirely new compared to the web platform. Additionally, the app mirrored the full functionality of the web version, allowing users to browse gear, make purchases, and complete quizzes to unlock rewards. It also aimed to support a broader audience, catering to outdoor retail experts and extending access to members of the general public, including first responders and combat veterans already using the web app. Together, these features created a seamless and engaging experience tailored to ExpertVoice’s diverse community.