Converting the already established Experticity (now ExpertVoice) online reward platform into a new iOS app. Designed for outdoor enthusiasts and experts, the app became a mobile companion, connecting users with their favorite brands and rewarding them for purchasing, using, and sharing the gear they love.
The goal of the Experticity iOS app was to bring an established web-based rewards platform to mobile, built around a community of outdoor retail experts, enthusiasts, first responders, and combat veterans. The app needed to mirror the core functionality of the web experience - browsing gear, completing quizzes, and unlocking rewards - while introducing a social layer that let users share gear, experiences, and recommendations with each other for the first time.
Converting a feature-rich web platform into a native mobile app meant making hard decisions about what to carry over, what to simplify, and what to leave behind. The app had to serve a broad audience with varying levels of engagement, and the new social component added complexity - requiring a design language that felt native to mobile sharing behavior while staying consistent with the brand and reward ecosystem existing users already knew.
The app brought the full Experticity web experience to iOS in a form that felt purpose-built for mobile, not just a scaled-down port. Gear browsing, purchasing, and quiz-based rewards all carried over with an interface optimized for smaller screens. The new social component gave users a dedicated space to share what they were using, recommend gear to peers, and engage with a community of like-minded experts - something the web platform had never offered. Together, these pieces extended what Experticity already did well while opening up new ways for its community to connect.
