When the COVID shutdown brought a local ski manufacturer’s production to a standstill, they faced the possibility of layoffs and furloughs. Instead of closing their doors, the team came together with quick thinking and creative problem-solving. Their ingenuity not only preserved every existing job but also allowed them to hire additional staff—all while supporting frontline workers during a critical time.
Partnering with Producer Hadleigh Arnst, we had the privilege of documenting their journey. From pivoting their production to meet new demands to demonstrating exceptional teamwork and adaptability, their story is a testament to the power of resilience and the impact of service during adversity.
This project highlighted how businesses can rise to challenges with flexibility, innovation, and a commitment to their people and communities.